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Websites with stale content material do not offer any useful data to users. Algorithms are built to favour websites with recent content. When search engine crawl website initially it seeks for robots.txt instruction to seek out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are much more things that it's best to learn about Seo and web design. Gossip Web Design is an internet design firm in Australia that helps enterprise owners and entrepreneurs construct their dream web site. Optimising your web site for a key phrase is crucial to inform search engines like google of your website's relevance to a search term. The search engines don’t much like JavaScript (or Flash or FRAMES) - so minimize its use. Use excessive-quality, high-contrast photographs which have a 16:9 side ratio. Let the search engine know what the pictures are all about. The images cannot be left clean.