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Websites with stale content don't supply any useful information to customers. Algorithms are built to favour web sites with recent content. When search engine crawl web site to start with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the net pages and index them. There are a lot more issues that you need to learn about Seo and web design. Gossip Web Design is an internet design firm in Australia that helps business house owners and entrepreneurs build their dream webpage. Optimising your webpage for a keyword is essential to tell engines like google of your webpage's relevance to a search term. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so reduce its use. Use excessive-high quality, excessive-distinction pictures which have a 16:9 aspect ratio. Let the search engine know what the photographs are all about. The pictures cannot be left blank.