Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) compared with the Twitter median average. The audiences for https://www.vapingquick.com/bubblegum-ifresh-10ml-e-liquid-juice-65vg-vape-multibuy vaporizers, e-liquid, and marijuana vape pens have been disproportionately male compared with the Twitter median common (Figure). We descriptively compared the inferred demographic traits of followers of the 4 Twitter handles with the Twitter median average. Compared with the Twitter median common, followers of the e-liquid and marijuana vape pen handles have been more prone to be aged 20 to 24 and followers of the marijuana vape pen and https://www.vaporlisting.com/mango-lime-chilled-salt-shijin-vapor-e-juice e-cigar handles have been extra prone to be aged 25 to 29.

Only 2% or less of the followers across accounts have been aged 16 or youthful, but 16% to 31% of the followers throughout accounts had been aged 17 to 19 years; these percentages had been similar to the Twitter median averages. Of those tweets, 282 (16%) have been sent from @vapedeals, a web based discount site based mostly in the United Kingdom. Links to other websites appeared in 411 (43%) of 966 tweets, and roughly 19% (186 of 966) of those links did not work on the time of our analysis.

Among the 5,000 tweets that were randomly selected from the full pattern of 403,079 vaping-related tweets, 1,743 (35%) had been labeled as vaping-related advertisements. Of these, a random sample of 5,000 was drawn by using SAS proc surveyselect (SAS Institute, Inc) to be examined via content material evaluation. Using crowdsourcing providers, we identified vaping-related ads in a random sample of 5,000 tweets. Of the 542 tweets advertising vape pens, 175 (32%) contained an image of the pen.

Based on this initial examination, all tweets were then coded for the following themes: 1) the use of coupons, price discounts, bestket.com free giveaways, https://www.vaporsuper.com/yocan-armor-wax-kit-380mah (here are the findings) or contests, 2) mentions of e-juice flavors, 3) mentions or displays of image(s) of colorful vape pen(s), https://www.vaporlisting.com/rincoe-ceto-pod-cartridge-w-coil or 4) mentions of utilizing vape products as a technique to stop smoking or as a wholesome various to smoking. Coupons or price discounts had been regularly noticed (32%); solely 3% of tweets mentioned vaping as a method to stop smoking or in its place to smoking.

The primary objective of our examine was to describe the traits of vaping-associated commercials on Twitter, a preferred social media site with a largely younger grownup following; 32% of Twitter users are aged 18 to 29 years (10). A research on the advertising and marketing of e-cigarettes on Twitter demonstrated that tweets about e-cigarettes were typically positive and that marketing of those products on Twitter is widespread (11).

We construct on that study by increasing our evaluation to all vaping-related advertisements and https://Www.Vaporlisting.com/kanger-Subox-mini-v2-starter-kit characterizing the types of people who follow novel vape-product marketers on Twitter.